Langbeschreibung
InhaltsangabeBeing Known or Being One of Many.- To Brand or Not to Brand.- B2B Branding Dimensions.- Acceleration through Branding.- Success Stories of B2B Branding.- Beware of Branding Pitfalls.- Future Perspective.
Hauptbeschreibung
Offers strategies for a successful development of branding concepts for business marketsExplains the benefits and the value a business, product or service provides to industrial customersProvides best practices and hands-on advice for B2B brand managementIncludes supplementary material: sn.pub/extras
Inhaltsverzeichnis
Being Known or Being One of Many.- To Brand or Not to Brand.- B2B Branding Dimensions.- Acceleration through Branding.- Success Stories of B2B Branding.- Beware of Branding Pitfalls.- Future Perspective.