Sinnvoll24
Brand Growth Barriers
Identify, Understand, and Overcome Them, Management for Professionals
Hauptbeschreibung
Presents the Brand Growth Barrier Model to systematically identify, understand, and overcome growth barriersCase studies from well-known brands of different categories to clearly understand the underlying theoryChecklists for quick referenceClear and practical Question and Answer system to help marketeers focus on main tasks?Includes supplementary material: sn.pub/extras
Ralph Krüger and Andreas Stumpf were Brand Managers at Procter & Gamble for several years before they founded their own company Advanced Marketing Consulting in Frankfurt in 1999. Together with their team, the authors advise and support numerous national and international enterprises from the consumer goods and finance industries such as Bayer, Beiersdorf, Deutsche Bank, Nestlé, Pepsico, SCA and Wrigley, as well as companies active in B2B marketing and sales such as Bosch or Heraeus Kulzer. The authors' core competence lies in the systematic development of growth strategies - based on their own brand leadership approach - to generate sustainable growth for brands.
Autor*in:
Ralph Krüger
Art:
Kartoniert
Sprache :
Englisch
ISBN-13:
9783642437496
Verlag:
Springer Verlag GmbH
Erscheinungsdatum:
10.07.2015
Erscheinungsjahr:
2015
Ausgabe:
1/2015
Maße:
23.50x15.50x0.00 cm
Seiten:
137
Gewicht:
2409 g
53,49 €
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